Free OKR templates
Two kinds of free template, no signup and no email. Three plain-text ritual templates cover the cadence of a quarter — planning, the 15-minute weekly check-in, and the retrospective. Then 31 starter boards give you written OKR examples for a specific team or stage, 186 key results in total, each with a real baseline and target.
Use in the last 2 weeks before a quarter starts.
Quarterly OKR planning template
One objective, 3 to 5 measurable key results, one owner each. If a key result has no baseline number, it is a task, not a key result.
OBJECTIVE (the outcome, not the work)
"[Verb] [outcome] so that [why it matters]"
e.g. "Win our first paying customers so the product is funded by users, not hope"
KEY RESULTS (3 to 5, each with a number)
KR1: [metric] from [baseline] to [target] | Owner: [name] | Confidence: [x/10]
KR2: [metric] from [baseline] to [target] | Owner: [name] | Confidence: [x/10]
KR3: [metric] from [baseline] to [target] | Owner: [name] | Confidence: [x/10]
SANITY CHECKS before you commit
- Can each KR be measured every single week? If not, rewrite it.
- Would hitting all KRs mean the objective is true? If not, a KR is missing.
- Is any KR a project ("launch X") instead of a result ("X users active")? Rewrite it.
- Total confidence across KRs around 6-7/10. All 9s means you sandbagged. Use every week, same day, same time. Week 2 through week 12.
Weekly OKR check-in template (15 minutes)
The whole discipline of OKRs lives in this ritual. Numbers first, then pace, then one blocker and one next step per key result. Fifteen minutes, not a meeting.
For each key result, fill in four lines: KR: [name] Current number: [x] (was [y] last week; needs to be [z] by now to stay on pace) Pace: AHEAD / ON TRACK / SLIPPING Biggest blocker: [one sentence] Next step this week: [one action, one owner] Then answer one team-level question: "If the quarter ended today, which KR would we regret most, and what are we doing about it this week?" Rules - The number is the number. No "basically on track." - A KR that is SLIPPING two weeks in a row gets a recovery plan or a rescope. - Skipping a week is how quarters die. Do it at 80% quality rather than skip.
Use in the final week of the quarter, before planning the next one.
Quarter retrospective template
Score every key result, find the week each miss actually started, and turn that into one process change. Learning is the only output of a quarter you keep forever.
SCORING (per key result) KR: [name] | Final: [x] of [target] | Score: [0.0-1.0] 0.7+ is a hit. 1.0 every time means targets were too soft. THE THREE QUESTIONS 1. What landed, and what did we do differently on those KRs? 2. For every miss: in which WEEK did it start slipping, and when did we notice? (If the gap is more than 2 weeks, your check-in ritual failed, not the team.) 3. What is the ONE process change for next quarter? One, not five. CARRY-OVER TEST For each missed KR: still the right goal? Carry it over with a fresh baseline, rescope it, or kill it deliberately. Never let it drift into next quarter by default.
OKR examples for your team
The three templates above give you the ritual. These 31 starter boards give you the content: written objectives and key results for a specific team or company stage, so you are editing numbers instead of staring at a blank page. Every key result names its metric, where it starts, and where it should land.
Company
The whole-company board — the two or three goals everything else ladders into.
Company and founder OKR examples
The two goals a founder-led company runs on: win the segment you chose, and make the business predictable enough to plan a year around.
2 objectives · 6 key results
Pre-seed startup OKR examples
No fit yet, so the only honest goals are learning speed and the first real signals that somebody needs this.
2 objectives · 6 key results
Seed-stage startup OKR examples
Fit in one segment. This quarter is about proving the first customers stay, and that the motion still works when someone other than the founder runs it.
2 objectives · 6 key results
Series A startup OKR examples
The motion works once. This quarter is about making it work twice — a second seller, a second channel, and a forecast that holds.
2 objectives · 6 key results
Growth-stage company OKR examples
Growth is assumed now. The quarter is judged on expansion, payback, and margin — the numbers that decide what the growth is worth.
2 objectives · 6 key results
Engineering
Delivery speed and reliability as outcomes customers can feel.
Engineering OKR examples
Delivery and reliability as outcomes, not story points: how fast a change reaches customers, and how rarely it hurts them.
2 objectives · 6 key results
Engineering quality and tech debt OKR examples
Bugs found before customers find them, and the accumulated debt that taxes every change — paid down where it slows you most.
2 objectives · 6 key results
Product
Activation, habit, and whether the product earns the next visit.
Product OKR examples
Activation and habit — whether new users reach value, and whether teams come back without being chased.
2 objectives · 6 key results
Product monetization OKR examples
The product doing its own selling: trials that convert without a call, and usage that opens the upgrade conversation for you.
2 objectives · 6 key results
Sales
Revenue from the segment you chose, and a pipeline that isn't one person.
Sales OKR examples
Revenue from the segment you actually chose, plus the ramp that stops the number depending on one person.
2 objectives · 6 key results
Outbound sales OKR examples
Cold outreach measured where it counts — meetings held and deal size — so outbound becomes a machine, not a heroic effort.
2 objectives · 6 key results
Marketing
Demand measured where it becomes money, not where it becomes traffic.
Marketing OKR examples
Demand measured where it matters — accepted opportunities and payback — instead of traffic that never becomes a conversation.
2 objectives · 6 key results
Website and lifecycle marketing OKR examples
The traffic you already have, converted — a website that starts conversations, and the stalled pipeline you already paid for, revived.
2 objectives · 6 key results
Customer Success
Keeping and growing the revenue you already won.
Customer success OKR examples
Keeping the revenue you already won, and answering faster than customers expect while you do it.
2 objectives · 6 key results
Customer onboarding OKR examples
The first 90 days decided on purpose: new accounts reaching value fast, and risk spotted long before the renewal call.
2 objectives · 6 key results
Design
Whether people can finish the job the interface promises.
Design OKR examples
Whether people can finish the job the interface promises — measured on completion, time, and rework, not on screens delivered.
2 objectives · 6 key results
UX research OKR examples
Decisions made on fresh customer evidence instead of the loudest opinion — and usability problems caught before they ship, not after.
2 objectives · 6 key results
People
Hiring, ramp, and whether good people stay.
People and HR OKR examples
Hiring that lands, ramp that is short, and the people you already have staying — measured on outcomes, not on seats filled.
2 objectives · 6 key results
Manager development OKR examples
Manager quality and honest performance conversations — the two levers behind every engagement number you wish were higher.
2 objectives · 6 key results
Finance
Runway, margin, and a forecast the company can plan against.
Finance OKR examples
Runway you can act on, margin that holds, and a forecast the rest of the company can plan against.
2 objectives · 6 key results
Billing and cash collection OKR examples
The revenue you already earned, actually collected — invoices that go out right, on time, and get paid without a chase.
2 objectives · 6 key results
Data
Numbers the company trusts enough to decide on.
Data team OKR examples
Numbers the company trusts enough to decide on — measured on questions answered and definitions agreed, not dashboards built.
2 objectives · 6 key results
Experimentation and data pipelines OKR examples
Arguments settled by experiments instead of seniority, on pipes reliable enough that nobody re-checks the numbers.
2 objectives · 6 key results
Security
Exposure that shrinks, and trust reviews that stop blocking deals.
Security OKR examples
Exposure that actually shrinks, and trust reviews that stop holding up deals — no “get certified” goal in sight.
2 objectives · 6 key results
Security prevention and detection OKR examples
The easy attack paths closed — phishing, stale access, silent intrusions — and detection fast enough to matter.
2 objectives · 6 key results
Operations
Cost, cycle time, and the manual steps that don't scale.
Operations OKR examples
Cost per unit, cycle time, and the manual steps that quietly cap how big the company can get.
2 objectives · 6 key results
Vendor and internal service management OKR examples
The tool stack earning its invoice line by line, and internal requests answered like customer tickets instead of favours.
2 objectives · 6 key results
Support
Answering faster than customers expect, and needing to answer less.
Customer support OKR examples
Fewer reasons to get in touch, and a service bar that holds as the customer base grows.
2 objectives · 6 key results
Around-the-clock support OKR examples
The same answer at midnight as at noon, and a queue that feeds the product team instead of just absorbing the damage.
2 objectives · 6 key results
Partnerships
Revenue that arrives through someone else's relationship.
Partnerships OKR examples
Revenue that arrives through someone else's relationship — counted in sourced deals, not signed logos.
2 objectives · 6 key results
Co-sell and marketplace partnerships OKR examples
Selling with the platform you build on: co-sold pipeline with partner reps, and a marketplace listing that brings customers on its own.
2 objectives · 6 key results
Templates remember. They don't chase.
A template in a doc still depends on someone opening the doc. Hespia runs this exact ritual for you: Hespia reads pace on every key result weekly, flags what is slipping in week 4 instead of week 13, and writes the digest nobody wants to write. $100/month flat, whole team included.
Template questions
How do I use these OKR templates?
Copy any template straight into your doc, spreadsheet, or notes tool: the quarterly planning template before the quarter, the weekly check-in template every week, and the retrospective in the final week. Each one is plain text with fill-in blanks, takes 15 minutes or less, and works for teams of 2 to 200.
Do you have OKR examples for a specific team?
Yes. There are 31 starter boards covering sales, engineering, product, marketing, design, customer success, support, people, finance, data, security, operations and partnerships, plus whole-company boards for pre-seed, seed, Series A and growth stage. Between them they contain 186 written key results, each with a metric, a starting baseline and a target you can edit.
What is the difference between the ritual templates and the starter boards?
The three ritual templates are the cadence: how to plan a quarter, how to run a 15-minute weekly check-in, and how to run a retrospective. The starter boards are the content: actual objectives and key results written for one team or company stage, so you begin by editing numbers rather than facing a blank page. Most teams use one of each.
Are these OKR templates free?
Yes. All Hespia OKR templates on this page are free to copy and use with no signup, no email, and no credit card. Hespia itself, the AI mentor that helps you set goals and tracks pace on every one weekly, costs $100/month flat for the whole team if you want Hespia to run the ritual for you.
Do I still need OKR software if I use these templates?
Templates capture the ritual, but they cannot chase anyone. In a doc, a slipping key result hides until someone rereads the sheet. Hespia runs the same weekly check-in and adds an AI mentor who reads pace on every goal, flags slips in week 4 instead of week 13, tells you what to fix, and writes the digest for you.