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OKR template

Partnerships OKR examples

This is a free partnerships OKR template with 2 objectives, 6 key results, and 8 starter initiatives you can copy. Revenue that arrives through someone else's relationship — counted in sourced deals, not signed logos. It is written for Series A and Growth companies.

  • 2 objectives
  • 6 key results
  • Series A
  • Growth

What does a partnerships OKR look like?

Copy these as they are and edit the numbers to your own baselines. The objective is the outcome you want to be true by the end of the quarter; the key results are how you will know it happened; the initiatives are the bets you are making to get there.

Objective 1 New business

Turn partners into a channel that actually sends deals

A partner who signs and never sends anyone is a logo, not a channel. The annual goal is a second source of net-new customers that does not depend on us; this quarter proves the first partners produce real pipeline.

KR 1.1 Headline

Net-new revenue sourced by partners $0 → $120k

How it is measured: Closed-won revenue where a partner sourced the opportunity

Baseline: $0 · Target: $120k

Initiatives

  • Agree one written definition of a sourced deal with every partner
  • Run a joint pipeline call with the top three partners every month
KR 1.2

Partners who sent at least one accepted deal 2 of 14 → 9 of 14

How it is measured: Partners sourcing one or more sales-accepted opportunities, out of our 14 partners

Baseline: 2 of 14 · Target: 9 of 14

Initiatives

  • Drop the partners who sent nothing last year and reinvest the time in the top five
KR 1.3

Median days from partner introduction to first meeting 24 → 5

How it is measured: Median days between a partner introduction and a first meeting held

Baseline: 24 days · Target: 5 days

Initiatives

  • Route every partner introduction to a named owner the same day
Objective 2 Expansion

Make the integration something customers keep using

An integration nobody uses is a maintenance bill. The annual goal is expansion revenue from existing accounts that connect us to the tools they already run; this quarter is about whether the connection sticks past week one.

KR 2.1 Headline

Expansion revenue from connected accounts $30k → $90k

How it is measured: Upsell and seat-growth revenue booked in accounts using an integration

Baseline: $30k · Target: $90k

Initiatives

  • Interview 10 accounts that connected an integration and then stopped
  • Offer the integration at the moment the job it helps with comes up
KR 2.2

Still connected at day 30: 34% → 70% of the accounts that connected an integration

How it is measured: Accounts with integration activity 30 days on, over accounts that connected one

Baseline: 34% · Target: 70%

Initiatives

  • Fix the top failure that silently disconnects an account
KR 2.3

Support tickets about an integration 46 → 12

How it is measured: Tickets naming an integration as the problem

Baseline: 46 · Target: 12

Initiatives

  • Surface the connection error in the product instead of failing quietly

Why are these key results written this way?

Every example above passes the same quality rubric Hespia grades real OKRs against. Four rules do most of the work, and they are worth keeping when you edit the numbers:

  1. The objective has no number in it

    An objective is a qualitative state of the world you want to be true. The number belongs one level down, on the key result. An objective with a metric in the title is really a key result that lost its parent.

  2. Every key result shows a baseline, not just a target

    "Net-new revenue sourced by partners $0 → $120k" is readable at a glance because the movement is visible. A target with no starting number cannot be paced weekly, so nobody can tell in week 4 whether it is slipping.

  3. Every ratio names a denominator the team cannot shrink

    "Of the accounts that started the quarter" is a fixed denominator. "Of active accounts" is not — the definition of active can move, and the percentage improves without anything real changing.

  4. Enabling work sits in initiatives, not in key results

    "Launch the new onboarding" is work; "activation in week one from 31% to 45%" is the result the work is meant to produce. Shipping the project is not the same as the outcome arriving, so the two live at different levels.

A template remembers. It doesn't chase.

Copied into a doc, these 6 key results depend on someone reopening the doc every week. Hespia seeds this exact board in one click, then reads pace on every key result weekly, flags what is slipping in week 4 instead of week 13, and writes the digest nobody wants to write. $100/month flat, whole team included.

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Partnerships OKR questions

What are good partnerships OKRs?

Good partnerships OKRs pair a qualitative objective with key results that each carry a number. In this template the objectives are "Turn partners into a channel that actually sends deals" and "Make the integration something customers keep using", and every key result underneath states the metric, where it starts, and where it needs to land — for example "Net-new revenue sourced by partners $0 → $120k". If a key result has no starting number, it is a task rather than a key result.

How many key results should a partnerships team have?

Three to five key results per objective, and no more than two or three objectives per team in a quarter. This template uses 2 objectives and 6 key results in total, which is a realistic quarter for one team. More than that and the weekly check-in stops fitting in fifteen minutes, which is how the ritual dies.

Are these partnerships OKR examples free to use?

Yes. Every objective, key result, and initiative on this page is free to copy into any doc, spreadsheet, or goal tool, with no signup and no email. Hespia, the AI mentor that tracks weekly pace on each of these key results and chases the owners, is $100/month flat for the whole team.

Why does every key result here name its denominator?

Because a ratio without a stated denominator can be improved by shrinking the bottom number instead of growing the top one. A team that reports "percentage of active accounts" can quietly redefine "active" and post a win it did not earn. Every percentage in this template names a denominator the team cannot move, such as the accounts that started the quarter.

More OKR templates

Co-sell and marketplace partnerships OKR examples

Selling with the platform you build on: co-sold pipeline with partner reps, and a marketplace listing that brings customers on its own.

Company and founder OKR examples

The two goals a founder-led company runs on: win the segment you chose, and make the business predictable enough to plan a year around.

Engineering OKR examples

Delivery and reliability as outcomes, not story points: how fast a change reaches customers, and how rarely it hurts them.

Engineering quality and tech debt OKR examples

Bugs found before customers find them, and the accumulated debt that taxes every change — paid down where it slows you most.

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